Atomic Ski, 2024 – 2026

Identity refresh and web design for atomic.com, made with Analogue. It grew out of the Boot Hub and became a visual language for the whole site, built around tension and ski nets.

Magazine page design with skier portraits, Atomic Ski website
Product overlay on a photo of a skier mid-jump, Atomic Ski website
Mobile navigation menu over a blurred ski photo, Atomic Ski website
Category menu next to a green ski goggle render, Atomic Ski website
Factory video with chapter list over red ski production footage, Atomic Ski website

Atomic Boothub

The Boothub was our northstar project to test out the limits of our newly created brand guidelines for Atomic. Based on the Vitra chairfinder i had designed years ago, the Atomic Boothub became the knowledge center for everything ski boot related.

Row of Atomic ski boots fading from white to black, Atomic Ski website
White Atomic ski boot shown from the front and the side, Atomic Ski website

See better Ski better

The first project we worked on with Atomic focused on planning and launching a worldwide campaign to highlight their cutting-edge goggles.

Close-up of a black ski goggle lens, Atomic Ski website
Close-up of a blue goggle strap with Live Fit lettering, Atomic Ski website
Laptop showing an Atomic goggle landing page, Atomic Ski website
Stack of Atomic ski goggles in different lens colours, Atomic Ski website
Atomic ski goggles arranged in a curve, Atomic Ski website
Phone screens showing the goggle field of view feature, Atomic Ski website
Billboard with Atomic goggles on a building, Atomic Ski website

Info

  • Design: Humansize
  • Role: Web design, motion and 3D
  • With: Analogue
  • Development: OH-SO
  • Year: 2024 – 2026
  • Client: Atomic
  • Site: atomic.com